Franklin St. Social

Franklin St. Social is an elevated “food court” style space in Red Lion, Pennsylvania set to launch in the fall of 2024. It will feature at least 13 transient vendors at a time and is housed within in a newly renovated 1920s factory. The client wanted a brand that would communicate a sense of fun with a sophisticated edge, while still emulating a vintage feel, inspired by the era of the building. After much deliberation, we landed on the “Frankie” icon. We went through many iterations of her, eventually nailing down the current version which encompasses different foods, drink and just plain - fun! Here is a snippet of a version of the vision for implementation of the Franklin St. Social brand.